Hustled Burgers

Hustled is a conceptual burger restaurant inspired by hustle culture, hip hop, R&B, and sneakerhead energy. More than just a place to eat, it’s a lifestyle experience that blends streetwear, music, and food into one bold brand. Known for its unapologetic tone, curated vibe, and deep connection to culture, Hustled turns a fast food moment into something memorable.

As part of a school assignment, I created the complete brand experience for Hustled from scratch. This included;

- Brand Identity: Logo, colour palette, typography, tone of voice.

- Social Media: Launch strategy, content design, and post templates.

- Website Design: Fully designed, responsive website to match the brand’s style and energy.

- Merchandise: Clothing and uniform concepts tied to sneaker/streetwear culture.

- Menu Design: Visually striking menus that reflected both food quality and attitude.

- Restaurant Layout: Interior concept and signage to create an immersive in-store vibe.

Hustled is where great food meets great culture - and every detail was designed to serve that vision.