Thrive Link

Thrive Link is an app for connecting individuals to health care professionals. They are a mental health initiative aimed at supporting and empowering young people through positive, approachable design. The brand promotes connection, resilience, and open conversations around wellbeing - with a visual identity that feels calm, inclusive, and uplifting.

For this project, I developed the core visual identity for Thrive Link, including:

- Logo Design: A clean, modern mark that reflects clarity and connection.

- Colour Scheme: A soft, soothing palette to communicate calmness and trust.

- Poster Series: Three campaign posters designed to promote awareness, encourage self-care, and make mental health messaging feel accessible and engaging.

Each piece was created to break down stigma and spark meaningful conversations - visually and emotionally.